Wall and Piece Essay Example for Free

Wall and Piece Essay Over the years, there have been evidences and reports of people beginning to admire street art. There have been news reports stating that street works from internationally known urban artists have been covered with perspex glass in order to preserve it, or that there have been security cameras placed by it to prevent it from being stolen. There are other reports regarding urban art movements which people have learned to accept because of the relevance of the messages encrypted within the artwork. There are different modern art movements that address social issues relevant to the present. Street art has gained an audience and is gradually being accepted in society. This is due to graffiti art being utilized for commercial purposes as seen in advertisements, and the existence of different graffiti movements, such as GreenGraffiti, where pressurized water is used to create â€Å"clean† designs on the surface of public areas (Imam). Urban art is not just vandalism, for it has become a style that advertising agencies pay attention to now because it appeals to their target audiences. There have also been movements made to make graffiti socially relevant and acceptable to people. Artists do not only use their art to express their emotions, but also to give importance to social issues occurring in the country. An example of such work is that of Bastardilla, whose artwork concerns the homeless and indigenous people, and this is considered protest art seen in Columbia. People may, at times, praise her work, but at the same time are given a reminder for what the real social issue is (Manco 10). Urban art is not just used for artists to be expressive and creative with what they can do with their mural-sized canvases. Their art can be utilized to help people be aware of social issues. This goes to show that street art is not just an aesthetic, but also symbolism for issues that are not well known. Through painting these on walls seen by the general public, more people will stop to look and realize that there are still imperfections that need to be fixed. URBAN ART CONTROVERSIES Contrary to popular belief, urban art and vandalism are not one in the same. According to Sir Joey Quines, an art teacher from Assumption College Makati, â€Å"street art serves its purpose[,] but this does not apply to random scribbles on walls we call vandalism. [V]andalism and street art are NEVER the same. † Yet, despite hearing this input from a professional, people still regard both as socially unnacceptable and illegal. The irony of urban art appreciation. There will always be urban art controversies, and this can be seen in an article Arifa Akbar and Paul Vallely wrote for â€Å"The Independent† concerning the case of London graffiti artists being arrested for defacing public property while the work of the same group was to be put in display in a New York gallery: London is to street art at the start of the 21st century, what Paris was for Impressionism at the start of the 20th, [Bob] says with unfeigned immodesty. And yet we hate graffiti more than anywhere else in the world. England is by far and away the most draconian for punishments for what are only economic crimes. Truly, street art is not acceptable in the present because it is considered vandalism. However, the analogy of Paris to impressionist art in the 20th century to London to street art in the 21st century may give hope to street art. An example of why the spark of hope may remain is the painter Vincent Van Gogh. Van Gogh was considered to be a crazy man whose artwork never sold during the time he lived. No one really appreciated his work and he was able to sell only one of the many he did. However, today in the 21st century, Van Goghs art style is praised. This can be related to urban art since it is considered to be a crude and unorthodox form of art, but despite this, it does have the ability to gain an audience and praise in the future. However, this concern does not only pertain to England. There is another report written for â€Å"The Art Newspaper† regarding a Canadian city beginning to accept graffiti as art, yet there are still oppositions to this move. The city of Toronto formed a committee of urban art specialists in hopes of preserving the street art, however their attempts were rivaled by the building owners and city officials saying that these illustrations were still unacceptable. In spite of this event, the inhabitants of the city have begun to take a liking to urban art; there has even been a location known as â€Å"Graffiti Alley† where the works in Toronto are found (Humber). There is an irony when it comes to urban art appreciation. There are movements made to destroy this form of art, but there are also groups of people who desire to keep these designs on public walls (Imam). There has always been a problem with urban art, and this is the preservation and elimination of the said form. It is understandable, though, because most people are still more comfortable seeing art displayed in galleries, and only a number are interested in losing themselves in a city hunt for the greatest street art. Adapting and accepting urban art. Although there have been very controversial reports regarding the state of urban art and people surrounding this concept, debating on whether to accept this or not, there are certain cities that have accepted it as a part of their culture. These communities have recognized the potential of street art and decided to adapt it as a part of their districts. Graffiti in America began as just art seen on the streets in New York in the 1970s, then grew to be part of the culture. Evidence of this can be seen in Brooklyn, New York, where art tours pass by certain street artworks, according to Dave Betts (Imam). Recognition of graffiti in New York was a small step to a great development in the area: urban art acceptance and appreciation. However small the origins of this art was in New York, it soon grew to be a part of the citys culture. Verification of such acceptance is evident in Dave Betts statement referring to art appreciation tours acknowledging the existance of urban art located all over the city. From small beginnings in New York, urban art became a part of the culture and this city was not afraid to show it. URBAN ART RECOGNITION AND SUPPORT People have begun to admit that urban art is a part of their city and some areas have preserved works of different internationally known artists. It was reported that a stenciled artwork located in the city of Leipzig entitled â€Å"Madonna† from artist Blek Le Rat, has been accepted on a list of historical monuments in Saxony. In other cities such as Aachen, Zurich, and Bristol, other urban art works have been placed under a protected status to prevent them from being defaced by the public (Schilling). Urban artists and their claim for government support. In an interview with Archie Geotina, a street artist from the Philippines, he discussed the need for urban art to be supported instead of it being preserved by the governments. He stated that as a street artist, there is always the danger of your work being defaced. When asked whether street art should be preserved, he contradicted this statement by saying that preserving this form of art would destroy the fundamental concept of graffiti: liberation. Street art is designed in such a way that it adapts to its surroundings, and the art becomes a narrator of the events in the area. This is why it becomes timeless in a sense that the art acts as a narrative, and as the story continues, more art will be placed on the streets as the story goes on and on (Manco 8). According to Mr. Geotina, he believes that street art should not be preserved by the local governments, and that the artists should be supported instead. [T]he local Governments should support us, [s]hould give us that money and see what we can achieve with it. Some of us have really big dreams for our city walls[,] you know. I say, dont leave the city decoration to people who dont really care for decorating the city. Leave it to people who have the passion for it. The beauty of street art is that it was made of the streets. It is designed in such a way that it was not made to be put on display forever because it becomes a sort of narrative. Street art was made for the moment, and once the moment has passed, it will no longer be relevant. Another street artist, Dean Africa, sympathizes with Mr. Geotina with his regard towards street art preservation, stating that the government should promote the local and public arts instead, and see the artistic potential of these local artists. With the governments attention on these local artists, they can alternatively use their abilities to develop Filipino art. The significance of urban art. As stated earlier, there have been reports of different urban art movements that were created to make the pubic more aware of the social issues. This is what makes urban art important however rebellious the art may seem. The artist Banksy is an example of a thinking street artist: his art has been imitated, copied, and spread throughout society, allowing it to be reached by a large audience. The effect of this is that more people understand the truth behind advertising and mass media, allowing them to mock the process (Banksy, Shove, and Potter). The work of Banksy has been highly coveted to the point where people have stolen his work from the streets. He is also admired by so many people that he is imitated, and these aspiring artists post their own renditions of his work on the streets. Due to this, a large audience was conceived. The power of ones admiration and obsession for an urban artist can eventually lead to a large audience who begin to pay attention to the cryptic messages in the art. A significant example is Faireys movement MAYDAY. It became a historical event, which made art an important tool. Fairey, fearless of joining the helter-skelter of politics, exercised his freedom of expression. With the art he created during his time, he achieved the highest achievement art has: to bring democracy forward (DAmbrosio 34). Fairey became a revolutionary by throwing himself into reality by fighting with his art through addressing social issues with this movement. The effect that his work had on people is what art is truly made for: to suggest ideas or themes and involve the audience. URBAN ART SHOULD BE SUPPORTED As opposed to what people say when describing urban art, it is not vandalism. It is a method urban artists use to spread word about social issues affecting the country, since displaying the word on the streets will garner more attention from the public. Some people take notice of these works and praise them for such designs, while others simply scoff at the designs saying it is rubbish. Contrary to popular belief, a street artist himself stated that urban art should not be protected for it would destroy the life and meaning of street art. Instead, the urban artists should be supported by their local government units. If urban artists shed light on social, political and cultural issues that need attention, the logical response to this act would be to support them. Word about such issues will be much easier to relay to the community involved if they were seen painted on the streets. Urban artist Banksy stated that displaying your work on public property is the best way to be seen, for the designs will be immediately immersed into an audience. Urban art is not vandalism, but a representation of social issues the public should be aware of. The local government units must pay attention to urban artists and their techniques in publicizing issues relevant to the community. The methods of these urban artists are in no way harmful, for these art works are done by artists who care about their surroundings and the people involved. The intention they have for their audience is to make them more acquainted with the social issue. After the artist has done his or her job introducing the social issue to the audience, it is the viewers discretion on what he or she will do in response: to react to the issue or to ignore it. In addition to this, the designs of these urban artists can be utilized as aesthetics to create a concrete art jungle which people can enjoy. Urban art is not illegal, but it is only said to be so since it is socially unacceptable for most people to paint on the walls in the street. These artists can get caught for doing something they are passionate about, and though they should be frightened of the authorities who hunt them down, they are still unfazed by them. These artists continue this lifestyle of putting art in the streets, simply for the love of it. Through their art, they flaunt their techniques and reveal issues that more people should be aware of, a responsibility that should be done by the governing system. It should be a requirement for the government to keep the public informed about issues relevant to the locals, and it is apparent that the urban artists or â€Å"vandals† are those who actually represent these concerns through their work. Works Cited Africa, Dean. Personal interview.  2 Jan. 2013. Akbar, Arifa, and Paul Vallely. Graffiti: Street art – or crime? The Independent. 16 July 2008. 8 Nov. 2012. . Web. Banksy, Banging Your Head against a Brick Wall. United Kingdom: Weapons of Mass Disruption, 2001. PDF File. . Wall and Piece. London, UK: Random House. 2007. Print. Banksy, Gary Shove, and Patrick Potter. Banksy: You Are an Acceptable Level of Threat and If You Were Not You Would Know About It. Darlington: Carpet Bombing Culture, 2012. Print. Cobcobo, Joey. Personal interview. 3 Jan. 2013.

Human Necessity :: Religion Christianity Papers

Human Necessity Today, we live in a world where the question, "why?" proceeds nearly every statement or action. We live in a society where faith alone, for most, is not enough to justify belief. In her novel Regeneration, Pat Barker shows us this need to question by referring to the Gospel of Saint Luke. On page 106, Dr. Rivers recites Luke 4:23 to himself: "Ye will sure say unto me this proverb. Physician heal thyself." Barker uses this Biblical reference to develop a theme concurrent with the entire novel: our innate human need to seek justification for actions. The phrase, "Ye will surely say unto me this proverb. Physician heal thyself," is spoken by Jesus in the Gospel of Saint Luke. Saint Luke tells us that at the age of 30 Jesus began his public ministry. Prior to his preaching, he had worked as a simple carpenter in the city of Nazareth (New International Version Bible, Luke 3:23). Upon hearing about the arrest of John the Baptist, Jesus left Nazareth and went to Capernaum, a city close to the Jordan River. In Capernaum, Jesus began his teachings. Jesus would preach in synagogues and perform miracles: casting out demons, making the paralyzed walk, and relieving deadly fevers from the sick ("Capernaum"). News of the coming of a Messiah spread all over Galilee, including to Jesus' hometown of Nazareth, where the residents had never known Jesus as the Messiah, or as a man who could perform miracles. To the residents of Nazareth, Jesus was merely a simple carpenter. For thirty years, the people of Nazareth had referred to Jesus as "The Perfect Man," but never had witnessed a miracle or anything that would prompt them to think more highly of Jesus (Gledenhuys 167). The residents of Nazareth had heard of Jesus' miracles at Capernaum and were eager to see if this man, whom they had known since birth, was what he claimed to be. Jesus began preaching to the Nazarenes, but as he spoke the residents began to grumble and question each other: "Isn't this Joseph's son?" (New International Version Bible, Luke 4:22). They did not believe that Jesus was the Messiah, because they had not seen any physical evidence; they had not witnessed a miracle. Jesus, sensing their lack of faith, says to them, "Y e will surely say unto me this proverb. Physician heal thyself" (New International Version Bible, Luke 4:23).

My Body Essay

When I face in front of the mirror, I can see a woman with short hair, round eyes, pale lips, and with an average height, â€Å"that† is my body. When I do things like brushing my teeth, eating dinner, walking, writing homework, sitting, and etc, â€Å"which† is what I am, I am a human because of what my body can do. But who or what am I? As simply as it sounds, it’ll take time to internalize and answer this question. People would start to think from the simplest to complex things and varying answers would come and go. Without looking in front of the mirror, without thinking the things that I can do, without thinking of what others might answer, but with my perception, experiences, and surroundings to answer the question – Who or what am I? Well, I have answers. With my body as a basis, I know that I am Marjerie Valencia Hamili, 19 years of age, residing at Sta. Maria, Zamboanga City since 1995, the seventh child, fourth daughter of my mother and father, studying at Western Mindanao State University, taking up Bachelor of Science in Biology. With my answer above, it seems like there is something lacking like a missing puzzle piece. With my intimate relation of myself to my body, I have also a spirit, which gives me the ability to control and claim my body in which Gabriel Marcel stated in his Second Reflection. With this body, I am able to interact with other people like having new friends and sharing experiences together. I am also able to participate in the events that have been happening like family gatherings, celebrating holidays, and even supporting organizations. I am also able to see and appreciate God’s creation with my own two naked eyes. With this body, I am able to express myself to the other people. I can say what I feel inside of me. I may also show it along with my gestures. With all the experiences of my body and my soul, it formed me to become the ‘me’ of today.

The Health Care Delivery System - 1699 Words

Banner Health The health care delivery system has gone through lots of changes. In the last two decade, the expansion of managed care, changes of federal and state government reimbursement policies and new qualities of improvements results in major changes in health care organizations (Marquis Huston, 2012). Banner Health is a nonprofit organization and was founded in 1999 by the merger of nonprofits Samaritan Health System and Lutheran Health Systems. Based in Phoenix, Arizona, it is rapidly emerging from a health care system of hospital to consolidated system that includes remarkable expanded services through Banner Health Network, Banner Medical Groups and Banner University Medicine. It is serving in seven states, have 39,000†¦show more content†¦Preparedness of patient care in next decade Organizational mission statement are formed to explain the future planning or goals of an organization (Marquis Huston, 2012). Healthcare profession are dealing with human lives every d ay and while taking care of our patients nurses and doctors are trying their best to provide competent skilled and excellence care. In the hospital setting, nurses and doctors cannot be in patient’s room all the time and at the time of emergency, quick response from the staff is required to control these life-threatening. As the mission statement of Banner Healthcare says â€Å"to make a difference in people live through excellent patient care† and they are striving and struggling in providing excellent and quality care to their patients. To meet the requirement of excellence, Banner Health care started iCare system to monitor patient and patient condition through camera in patient room and communicate with the patient and staff. With the iCare system initiation lots of lives being saved and emergency procedure being done to prevent life-threatening situations. They also started E-ICU and this results in 19% reduction in ICU length of stay and 23% reduction in mortalit y (Banner Health, 2011). The vision of Banner Healthcare says that, â€Å"we will be excellence and innovation, preferred for a highly coordinated patient experience and distinguished by the quality of our people†. In order to provide excellent and innovated care in emergency department

Teaching Practices For Student Centered Teaching Essay

Educators in secondary education public schools have adopted new methods in the delivery of instruction as a response to the increase in the number of students per classroom, the increase in ethnic diversity among students, and the inclusion of special education students in general education classrooms. These methods include collaborative teaching practices that incorporate a joint effort among educators to ensure that students gain a more productive and effective learning experience while in school. Not only would collaborative practices be ideal for student-centered teaching, but it would also be beneficial to educators as a collaborative experience may give teachers insight into alternative lesson planning approaches, offer opportunities for teachers to try new co-teaching techniques, and allow teachers in different content areas to share knowledge. However, collaborative practices may also become problematic if educators have incompatible personalities, are unable to develop clea r communication, or lack administrative support. Through interviews with a special education English teacher, a Spanish language arts teacher, and the principal at the Bronx High School for Medical Science, an analysis of this school’s implementation of collaborative teaching was conducted to identify central aspects that promote successful collaborative experiences for educators. A. Portrayal of the School An effective learning environment can only be produced if educators work towardsShow MoreRelatedIntegrating Technology Based Teaching Strategies816 Words   |  4 Pagestechnological expansion, the integration of evidence-based practice in the health care delivery system, emphasis on life-long learning, and focus towards student-centered learning (Billings Halstead, 2012). 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Unconditional Giving in Shel Silversteins The Giving...

The act of unconditional giving is an attribute that many cultures hold up as the highest form of love. The Giving Tree, by Shel Silverstein, is a classic childhood book that illustrates the selfless act of unconditional giving which manifests as unconditional love, between a tree and a boy. Giving by the tree, to the boy, begins in the boys childhood and continues on until he is an old man. This story is representative of the relationship between mother and child. The story opens with the young boy playing while the tree gives to the boy her shade and branches. Later, when he is a bit older, she gives him her apples to sell. After that, when the boy is a young man, she gives him her wood so he can build a house. Then as an older man,†¦show more content†¦In this childhood favorite, the story opens with the statement, Once there was a tree†¦and she loved a little boy. All that follows illustrates the love the tree has for the boy and the joy that is felt by the tree as she gives and gives to the boy. This is not unlike the relationship between a mother and a child. As a boy, the boy plays amongst the tree and finds refuge in her shade just as a mother gives of her body, time and attention to her child and her arms are a place of comfort and safety. Small children feel safest when their mother is near, and this brings joy to a mother. Later, the tree gives the boy her apples, so the boy can sell them and get money. Mothers may sacrifice and put their needs aside to help their children just as the tree gave of her apples and put her needs aside. The tree gives her branches to the boy so he can build a house and be safe and warm. There is not much a mother wont do to ensure her children are safe and warm and have a roof over their heads. Even in the end, when a mother is old and appears that she has nothing left to give, she is still a source of comfort and peace, just as the tree, now a tree stump, is to the boy when he is an old man simply lookin g for a place to rest. Mothers find joy and happiness giving to their children and wish to feel needed. Sadness comes when a child grows and appears to not need their mother any longer as he or she once did, just like the tree feels sad every time the boyShow MoreRelatedBeloved Poet, Shel Silverstein680 Words   |  3 PagesDo you remember reading comical poetry such as The Giving Tree during your childhood? Its author, Shel Silverstein, was one of the most recognizable children’s poets and poetry icons that has ever lived. He holds a household name due to the fact that despite his past he is able to help form a future in language, poetry, and the arts for the innovators of tomorrow. Silverstein’s works captured the essence of a person’s childhood and changed poetry and children’s literature forever. Sheldon AllanRead MoreShel Silverstein and The Giving Tree1342 Words   |  5 PagesThe boy then visits again asking the tree for a house so he can have a family; the tree then gives the boy her branches to provide what he wants. However, the boy does not stay, he wonders off into his own world with the tree’s branches. As the boy comes back once again the tree is just as happy as before, and although so much time has gone by and the tree has aged she still offers him the same joys he once had as a child. The boy however does not seem interested in playing in leaves instead he

Analysis of Risks and Opportunities in Brazil and India †Free Samples

Question: Discuss about the Analysis of Risks and Opportunities in Brazil and India. Answer: Introduction In the contemporary business scenario, business organizations are opting for international business for increasing their presence and market share. In entering in the international business, the first criterion that should be considered by the organizations is the market potentiality and market structure of the target or host country (Folsom et al. 2012). Accordingly, they will implement their strategies in order to effectively cater to the customers in the host country. Brazil and India are one of most potential and developing countries in the world with having huge population and increasing growth rate. Moreover, the enhancement of their domestic infrastructure in the recent years has made them more attractive for the global investors. Cheers is a small brewery firm from Australia known for their craft beer. They have gradually increased their market share in Australia and now they are looking to enter the market of India and Brazil in order to increase their market share. This report will discuss about the potentiality of the chosen markets for Cheers. Moreover, various aspects such as cultural, financial and legal risks will be analyzed for these two countries and accordingly, the best destination will be provided. In accordance to the evaluation of the business prospects of Cheers, the most effective entry mode will also be discussed. Analysis of risks and opportunities in India and Brazil The political environment of India is quite stable with having several political parties involved. The taxation structure of India is quite effective and is being amended according to the current requirement. The recent privatization policy of the government of India is initiating in enhancement of efficiency in the domestic structure. The trade and other agreements of India with other countries will also help the organizations operating in India to drive their international business from India. The recent initiatives of Make in India by the government of India are creating huge opportunities for the organizations abroad (Rajan 2015). Under this scheme, government is providing incentives and other benefits for exporting from India. Thus, it will be a huge opportunities for Cheers if they can have their manufacturing facility in India and make it their exporting hub (Levien 2012). Compared to this, the political environment of Brazil is more unfavorable. The recent impeachment of thei r president have promoted political dilemma in the country (Samuels and Zucco 2014). However, the various fiscal initiatives taken by the government and incentives provided by them in attracting FDI in the country are creating opportunities for the foreign organizations. However, there are few challenges that may be faced by Cheers regarding the political and legal environment in India and Brazil. According to the global corruption perceptions index 2016, the ranking possessed by India is not at the positive side. The current ranking of India is 79 which portrays that India is much behind in corruption index (e.V. 2017). However, the trend is showing positive growth in the last few years. It may pose a challenge for Cheers in operating in India. Another challenge that may be faced by Cheers in India is the ease of doing business. This is due to the reason that, according to the data given by World Bank, the current ranking of India in ease of doing business is 130. Thus, India is standing far lower in terms of ease of doing business. Hence, it will be a challenge for Cheers in operating their business in India with having complex regulations. Compared to this, Brazil also ranked at 79. Thus, the level of corruption in both the country is same (Olken and Pande 2012). However, the trend is fluctuating in the recent years compared to the increasing trend of India. In terms of ease of doing business, Brazil stands at 123 which are lower than India. However, there is no such difference between India and Brazil. Thus, the political scenario of both India and Brazil is more or less same. According to the Hofstedes cultural dimensions, the power distance dimension of India stand at 77 which denote high level of inequality in the society. The Indian society is more of hierarchical (Hofstede 2017). It is also been seen that top down approach is being followed in the society. In the case of Brazil, the power distance is 69 which are quite nearer to that of India. The individualism dimension of India and Brazil is ranked at 48 and 38 respectively. Thus, it denotes that India and Brazil is having both collectivistic and individualist traits in their society. Thus, the influence of society on the individual behavior is more and it will pose a challenge for Cheers. This is due to the fact that, they have to consider the social customs and regulations in order to operate in India and Brazil. India and Brazil is having rank of 56 and 49 respectively in terms of masculinity. Thus, it portrays that India is more masculine nation compared to Brazil. Hence, the Indian society is much competitive and is being driven by success and achievement. It may provide opportunities for the organizations due to the fact that the attitude of driven by success will help the organizations to achieve their organizational goals more effectively. The next aspect is uncertainty avoidance (Hofstede 2017). In this aspect, India ranked at 40 which portrays that the society in India is more patient and are acceptable to imperfection. On the other hand, Brazil ranked at 76. Thus, the tolerance factor is high in India compared to Brazil. However, it will have challenges for Cheers. The acceptance to imperfection may pose challenge for the organization due to the reason that, the employees will be more casual in their workplace and they will not strive to gain the perfection. The next aspect is the long term orientation in which India is being ranked at 51. It shows that India is having more inclination towards the normative societies. In India, the cultures, traditions and religions are being given most preference and traditional values are being held high (Hofstede 2017). On the other hand, Brazil ranked at 44 which are lower than that of India. Thus, the practice of normative societies is more in Brazil compared to India. Thus, it will pose a challenge for the organizations due to the reason that, it will create barrier in inducting new technologies and approaches in the internal organizational environment. Moreover, the sector where Cheers is operating is being considered as taboo in a few parts of India. In the case of indulgence, India ranked at 26 which portrays that the Indian society is more of Restraint. According to this aspect, the society in India is more influenced by social norms, cultures and traditions. Thus, it will be a huge challenge f or the organizations operating in India to adhere with the social norms in driving their business. In this aspect, the rank of Brazil is much favorable at 59. Thus, the influence of social norms and traditions is less in Brazil compared to India. The financial structure of India is strong and stable. However, the taxation rate is on the higher side. Foreign organizations operating in India have to pay basic 40 percent corporate tax. Whereas, the tax rate in Brazil for corporate is 34 percent. Thus, compared to some other leading countries, the tax rate is much higher. The current inflation rate in India and Brazil is 2.36 and 2.71 as of July, 2017 (Tradingeconomics.com 2017). Moreover, it is showing increasing trend and with the increase in the rate of inflation, the customer expenditure will be more and thus being a provider of luxurious items, the market potentiality for Cheers will get lower. In terms of balance of payments, India is having trade deficits of US $ 144.2 billion as of 2015 (Xe.com 2017). Brazil is having trade deficit of US $ 588 billion (Tradingeconomics.com 2017). Thus, the trade deficit which is there for both the economies but Brazil is having more and it will have negative impact on their economy. The current rate of currency exchange between INR and AUD is .20 AUD is equals to 1 INR. Thus, the value of AUD is more than that of INR. On the other hand, 1 AUD is equals to 0.40 Brazil real. Thus, Brazil is having more favorable currency value compared to India. However, it will pose challenge for the organizations operating an exporting from India or Brazil due to the fact that they will receive less exchange valuation in the international business. It will also be a challenge to be faced by Cheers in entering the Indian or Brazilian market. In terms of industrial competition in India, there are various organizations already selling beer in the market. Domestic and global players are present in the market. However, the competition in the market of craft beer is more intense in Brazil due to presence of several competitors (Forbes.com 2017). Another challenge that may be faced by Cheers is the issue with labor problems. Due to the presence of numerous political parties in India, t rade unions are also having diversified ideologies which caused issues in the organizations. However, Cheers will an opportunity in having low cost of production due to adequate labor supply at low cost in India. However, the cost of production in Brazil will be considerably more due to higher labor cost. Huge population is another opportunity for Cheers. This is due to the reason that, the more will be the population, the more will be the market for them to operate. In this case, India is way ahead than Brazil. The annual GDP growth rate of India is 7.1 percent which is leading among the developing countries in the world. The GDP per capita of India is 1709.39 USD as of 2016 and it is also showing positive trend. However, as per the data available with the World Bank, Brazil is going through negative growth rate of -3.4 percent as of 2015 (World Bank, 2017). However, due to less population compared to India, the per capita GDP of Brazil is more at US $ 8649.95. The market for beer is increasing in India and expected to have valuation of $430 by 2017. The niche market of alcohol in India is estimated at $35 billion. On the other hand, it is being estimated that the market for craft beer in Brazil will increase at the rate of more than 40 percent. Selected destination country Based on the analysis being done above, India is being chosen as the target market. This is due to the reason that, the economy of India is having more potential than that of Brazil. It is being seen that the GDP growth rate of India is one of the leading growth for any country, whereas Brazil is going through negative growth rate which will be not favorable for business (Phillips 2013). Moreover, market size is one of the key determinants to be considered to enter in to new market. In this case, India is the second most populous country in the world (Cassen 2016). Thus, the market size is more when compared to Brazil. It is also been seen that the political and economical structure and policies of India is more effective and business friendly compared to Brazil. The political environment is India is much more stable and it is necessary for the business organizations for smooth operations. Other aspects such as corruption index and ease of doing business are more or less similar for the both countries. Thus, based on these criterions, it is being selected that India will be the chosen country for market expansion. Proposed market entry strategy: Mode of entry Based on the analysis of the organizational structure and area of operation of Cheers, it can be concluded that the most effective market entry strategy for them will be joint venture. The main reason to initiate joint venture is having low risk and having presence in the host market (Beamish 2013). In the case of joint venture, Cheers will form an entity with an experienced domestic partner from India in setting and driving their operational facility there (Killing 2012). However there are various mode of entry is available for the organizations to enter in the international business. Most notable are direct and indirect exporting, joint venture, licensing and franchising, and direct investment. However, in the case of the direct investment, the business risk and the investment involved is more for the organizations due to the fact that the investment has to be done only be them. Thus, in entering the new markets and effectively determining the market requirement, it will be a huge risk in investing enormous amount. Direct and indirect mode of exporting involves fewer amounts of investment and risk. However, in the case of exporting, organizations will not have any physical presence in the target market, which will pose challenge for them in enhancing the brand equity. Another issue that may be faced by them in the case of exporting is the increased cost due to the involvement of duties and tariffs. Justified mode of entry Thus, among the available mode of entries, Joint venture will be the most effective mode of entry for Cheers. It will help them in effectively targeting and marketing their products according to the market requirement. This is due to the fact that, the domestic partner will have the more knowledge about the taste and preference pattern of the Indian customers more than Cheers. The business risk involved in investing in the foreign country will also be less due to the presence of a partner (Kraus et al. 2015). Cheers can leverage the brand value and goodwill of the domestic partner in marketing their products in India. Moreover, due to direct investment in the Indian market, Cheers can avail the benefits from the government of India. They can further make their operation unit in India as their export hub which will further attract more benefits and incentives (Freixanet 2012). Moreover, due to the presence in the local market, the cost involved in paying import duties can also be avoided and thus, the pricing can be effectively done (Amiti and Khandelwal 2013). In addition, the sourcing of the resources in India will be easier due to the reason that the labor cost in India is much lower compared to other countries. Fruits, which are the key raw material for breweries, are having abundant supply in India. Sourcing of skilled employees is also not an issue in India. Cheers have already established their market in Australia to extent and thus they have the financial resources to invest in the foreign market. Moreover, the sourcing of fund is also easy and efficient in India due to their stable banking system. Commercial infrastructure of India As discussed earlier, India is one of the leading developing nations in the world. Thus, in accordance to their development, the government (Pradhan and Bagchi 213) is developing the infrastructure rapidly. The roads are well connected. Al modes of transport are available and sea and airports are having access with all the major cities around the world. It is already being discussed about the higher rate of corporate tax in India, but with investing in India, tax benefits will be available for Cheers. India is having high margin of income disparity. The percentage in the top of the pyramid is increasing at a rapid rate. Thus, it will be an opportunity for Cheers due to the fact they will cater to the higher end and niche market (Murray and ONeill 2012). However, issues with labor union can be generated due to the reason that they have great influence in the Indian business environment. However, effective management is required in order to prevent these issues. In this case, the measu res taken by other foreign organizations in India will be beneficial for Cheers. Conclusion Having discussed the external environment of Brazil and India, it can be concluded that India will be the perfect market to enter for Cheers. The market segment where Cheers is operating is growing at a rapid rate in India. This report have discuss about the various aspects that should be considered by the organizations before investing in foreign countries. In majority of the cases, it is been seen that Brazil and India is going head to head. However, India is being selected due to their sheer market size and enhanced infrastructure. The financial condition of India is also much favorable than that of Brazil. Moreover, the perfect entry mode strategy for Cheers is being chosen as joint venture. It is been discussed that joint venture will help them in utilizing their resources effectively with enhancing their market presence. Thus, it can be said that entering the Indian market through joint venture will help them in effectively targeting their chosen customer segment in India which will eventually help them in increasing their market share. References Amiti, M. and Khandelwal, A.K., 2013. Import competition and quality upgrading.Review of Economics and Statistics,95(2), pp.476-490. 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